Can Your Production Company Do Esto?

Spanglish. It’s not just a funny word. It’s a shorthand for how Kestum Bilt approaches production for brands that need to reach both English and Spanish-speaking audiences at the same time.

Most production companies treat the Hispanic market as a translation job. You shoot in English, you hand the script to a translator, you dub it or subtitle it, and you call it multicultural marketing. That’s not what this is.

Two Markets. One Production.

Simultaneous bilingual production means the approach, the casting, the script, and the execution are designed from the start to work in both languages — not adapted after the fact. The result is content that actually feels native to each audience, not like a dubbed version of something that was never made for them.

We’ve been doing this for clients across 30+ Hispanic-market projects over the years. The efficiency is real: one production day, two deliverable sets, none of the awkwardness that comes from a post-production translation workflow.

Why It Matters

The U.S. Hispanic market is not a niche. It’s one of the largest consumer segments in the country, and it’s one that most production companies — especially outside major markets — haven’t figured out how to serve authentically.

Brands that want to reach that audience have two options: find a specialty shop that only does Spanish-language work, or find a company that can run both simultaneously without treating either market as secondary.

¿Puede tu productora hacer esto? Most can’t.