Pete Guzzo
Shear Enterprises LLC
EVP
Working directly with Rhonda and leading a team that spans Operations, Marketing, E-Commerce, Management, and Design. Marketing strategy, commercial operations, content systems, and growth — running across three businesses as one enterprise. A company is only as good as its team. That's where Shear Enterprises shines.
Overseeing three operating businesses and a growing portfolio of joint ventures.
Brand, e-commerce, TV retail, live shopping, and multi-channel distribution strategy
Studio strategy, content production, live events, and creative execution
Streaming content strategy and distribution — now live on Roku
The team makes it happen.
EVP is a title. What makes it real is the team running alongside it.
At Shear Enterprises, RSI, and Shear Media Studios, that means people across Operations, Marketing, E-Commerce, Management, and Design who bring genuine ownership to their work — not just execution, but judgment, initiative, and accountability.
A company is only as good as its team. That's where we stand out.
The role
Shear Enterprises LLC
EVP responsible for marketing strategy, growth, organizational alignment, and AI-assisted operational workflows across Shear Enterprises — including Shear Media Studios, Rhonda Shear Intimates, and affiliated business units.
This isn't one lane. It's brand architecture, go-to-market strategy, content systems, commerce operations, team structure, and operational leadership — running in parallel across three businesses that need to work as one enterprise.
Working directly with Rhonda and with a senior team that brings real depth across every function. The job is driving clarity, execution, and scale — together.
Executive scope
The work that doesn't fit in a single job title.
Enterprise Marketing Strategy
Aligning brand, content, commerce, and AI-enhanced workflows to core business objectives. Not separate marketing plans — one enterprise strategy across all three businesses. Built in close partnership with Rhonda and the marketing team.
Multi-Channel Commerce
E-commerce, live shopping, and Amazon — managed as one integrated operation, not three separate channels. DTC strategy, digital merchandising, and conversion built around the brand's core customer. Live commerce scripted for sell-through. Amazon integrated into the full distribution model. Our e-commerce director runs one of the sharpest operations in the category — these decisions get made together.
Brand Architecture + Positioning
Working directly with Rhonda and the marketing team on how RSI and affiliated businesses show up across every channel — from TV retail to e-commerce to streaming. The brand has to read consistently no matter where someone encounters it.
Studio + Content Operations
Executive oversight of Shear Media Studios — ensuring content, media, live events, and creative execution function as intentional growth levers for the broader enterprise, not just a production facility that happens to exist.
AI-Assisted Operations
Integrating AI tools and automation systems into content, marketing, and operational workflows — improving scalability, efficiency, and creative execution without replacing the judgment that makes the work land.
Organizational Development
Team structures, accountability systems, and culture that support scale and execution — not org charts for the sake of them, but clarity about who owns what and how decisions get made.
Multi-channel distribution
Rhonda Shear Intimates doesn't live in one place. TV retail, e-commerce, live shopping, streaming, Amazon — each channel has its own operating logic, its own customer behavior, its own content requirements. The job is making sure they work together instead of competing with each other.
TV Retail
Live commerce television. High-volume, real-time selling with direct conversion. Product positioning, scripting, and on-screen performance built around the metrics that actually matter — units per minute, sell-through, and reorder rate.
E-Commerce (DTC)
Direct-to-consumer digital — website, email, and paid channels. Strategy built around customer lifetime value, not just acquisition cost. Making the digital experience work as hard as the TV channel does.
Live Shopping
Streaming-native live commerce across digital platforms. Real-time selling that meets the customer where she's already watching — not just repurposing TV content for a different screen.
Amazon
Brand presence, product listings, and channel strategy on Amazon — integrated into the broader distribution model rather than managed as a separate business unit.