Pete Guzzo
Industry Insights
Notes from the field.
Studio systems, production operations, practical AI, and the occasional personal story. Written, not generated.
How AI Actually Helps a Production Team Move Faster
Not a revolution. Not a replacement for judgment. Just a way to get the busywork out of the way so the team can do the part that actually requires them.
What an Executive Producer Actually Does (That Isn't on the Call Sheet)
The title says Executive Producer. The actual job is closer to risk management, money math, and keeping a hundred moving parts from colliding.
What Makes a Studio Actually Work as a System
Most studios are designed to look good on a tour. Few are designed to run three productions at once without anyone stepping on each other. Here's the difference.
Learning the Industry from the Ground Up: A Lesson from My Nephew
Why understanding every role on a production, from cable management to the executive chair, is the only way to actually lead one.
Navigating the Challenges of Large-Scale Video Content Productions
Landing a big-brand job feels like a victory. The real question is whether your production company's finances can survive it.
Full Circle: Rediscovering the Charm of My Hometown
Shooting a spotlight campaign for Ewing Township sent Pete back to the town he couldn't wait to leave, and changed how he saw it.
Lessons in Resilience from My Best Friend
What an American Bulldog named Deluva taught Pete about adapting, persisting, and facing life's challenges without waiting for things to be fair.
A Recipe for Video Ambrosia
Some of the best ads don't cost a million dollars. A behind-the-scenes look at staying nimble on a University of Florida shoot.
Good. Fast. Low Cost. Choose 2.
Why production budgets blow up when the concept conversation happens before the money conversation, and three ways to fix it.
How to Get Baby Actors to Pee on Cue
What it actually takes to shoot a hospital campaign with infant talent: backup babies, a minimal crew, and a few production tricks.